Why Men Need Retinol Serum in Their Skincare Routine (2025 Guide)

I’ve been into skincare for years. As a blogger who’s tried everything from clay masks to hydrating serums, I thought I had my routine nailed down. But a few years ago, I realised something was still missing—something that could really tackle fine lines, improve skin texture, and keep my skin looking vibrant as I hit my 50s. That something turned out to be retinol. Now, I know the word can sound a bit intimidating, especially if you associate it with harsh treatments or overly complicated routines. But the truth is, retinol can be one of the most powerful (and simple) upgrades you make to your skincare—especially for men over 35.

So today I want to share why I believe men should use a retinol serum, and why I personally use the one from Brickell.That’s when I started looking into retinol. I know, it sounds like one of those fancy ingredients in your partner’s skincare cabinet. But hear me out—it’s a game-changer. Especially for guys like me who want to keep things simple but effective.

In this post, I’ll tell you why men (yes, even the low-maintenance ones) should consider adding a retinol serum to their routine—and why I personally use the Retinol Facial Serum from Brickell.

What Is Retinol and Why Should Men Care?

Retinol is a derivative of vitamin A and it’s been used in dermatology for decades. Its main job? Speeding up cell turnover. That means it helps your skin shed dead cells faster and boosts collagen production—two things that slow down big time as we age.

For men, this translates to:

• Fewer wrinkles and fine lines

• Smoother skin texture

• Clearer skin (especially if you still get the odd breakout)

• More even skin tone

It’s one of those ingredients that actually does something, not just another fancy word on a label.

Why I Chose Brickell’s Retinol Facial Serum

I’ve been a fan of Brickell for a while—they do skincare for men in a way that’s straightforward and no-nonsense. Their Retinol Facial Serum feels like a natural extension of that.

It’s packed with good stuff:

• Retinol: Stimulates collagen production and reduces fine lines and wrinkles by increasing cell turnover.

• Hyaluronic Acid: Deeply hydrates and plumps the skin, reducing the appearance of fine lines and improving skin texture.

• Green Tea: Protects the skin with its powerful antioxidant properties, calming sensitive skin, minimizing pores, and reducing wrinkles.

What I love is that it doesn’t feel heavy or greasy. It’s a lightweight serum that absorbs quickly. I usually apply it in the evening after washing my face, followed by a moisturiser.

The results? My skin definitely feels firmer and more even. And while it’s not going to make me look 30 again (let’s be realistic), it’s given me a fresher, healthier look.

5 Reasons Why Men Should Use a Retinol Serum

1. It Fights Signs of Ageing

Wrinkles, crow’s feet, laugh lines—call them what you want, they’re inevitable. Retinol helps to smooth them out and prevent deeper lines from forming.

2. It Improves Skin Texture

If your skin feels rough or looks dull, retinol can help resurface it. After a few weeks of using Brickell’s serum, I noticed my skin looked brighter and felt softer.

3. It Tackles Breakouts Too

Yep, even at 50, I sometimes get spots. Retinol helps to unclog pores and reduce inflammation, making it great for adult acne.

4. It Boosts Collagen Production

Collagen is what keeps your skin firm and youthful. Retinol kickstarts collagen production again, which is exactly what mature skin needs.

5. It’s Low Effort, High Reward

Apply a few drops at night, follow with moisturiser—done. You don’t need to overhaul your routine to see results.

Tips for Getting Started with Retinol

• Start slow: 2–3 times a week at night.

• Always follow with a moisturiser.

• Be patient: It can take a few weeks to see noticeable changes.

Pros and Cons of Brickell’s Retinol Serum

Pros:

• Lightweight and non-greasy

• Natural, organic ingredients

• Gentle enough for daily use

• Noticeable improvement in skin tone and texture

Cons:

• On the pricier side (but a little goes a long way)

• Might cause light dryness when you start

Final Thoughts: Should You Try It?

If you’re a man over 35 and starting to notice changes in your skin—or if you just want to look a bit fresher—retinol is 100% worth trying. Brickell’s Retinol Facial Serum is a great place to start. It’s easy to use, feels good on the skin, and actually delivers results.

FAQs

Is retinol really safe for men to use?

Yes! Just introduce it slowly.

Can I use retinol if I have a beard?

Absolutely—just apply it around the beard or directly into the skin beneath.

When should I apply it?

Evenings are best. Clean face, retinol serum, then moisturiser.

Can I use it every day?

Eventually, yes. Start with 2–3 times a week and build up.

Do I need anything else in my routine?

A good cleanser, moisturiser, and SPF. That’s it!

Jerome

Jerome is a 50-year-old lifestyle blogger and the founder of Dapper & Groomed. He shares honest, personal reviews on skincare and grooming products for men, drawing from his own daily routines and experience with aging skin. Based in the UK, he helps men look and feel their best at any age.