Every Man Jack x Baker Mayfield Collection Lands at Target

Every Man Jack has teamed up with NFL quarterback Baker Mayfield for a new limited-edition men's grooming collection, and this one feels very much designed with football season in mind.

The Every Man Jack x Baker Mayfield Collection is available exclusively at Target stores across the US and online, bringing together six products across two everyday grooming essentials: Hydrating Body Wash and Sweat-Control Antiperspirant.

There are also three new limited-edition scents chosen as part of the collaboration: Deep Shot Cedar, Tampa Two Coconut and First Down Fresh.

A Grooming Collection Built Around Baker Mayfield

Celebrity collaborations in men's grooming are nothing new, but Every Man Jack says this one was developed directly with Mayfield rather than simply putting his name on an existing range.

The collection is built around what the brand calls the "Wake Up Feeling Dangerous" mindset, taking inspiration from Mayfield's approach to preparation, confidence and routine.

It's a phrase that will already be familiar to football fans. Mayfield famously used "I woke up feeling dangerous" during his early NFL career, and it has followed him ever since.

For Every Man Jack, the idea has been translated into a simple daily grooming routine.

There are six products in total, with a body wash and antiperspirant available in each of the three limited-edition fragrances.

What's in the Every Man Jack x Baker Mayfield Collection?

The range is refreshingly simple.

Rather than launching a huge collection of products, Every Man Jack has concentrated on two things most men are likely to use every day:

Hydrating Body Wash

The body wash is available in all three Baker Mayfield scents:

• Deep Shot Cedar

• Tampa Two Coconut

• First Down Fresh

Sweat-Control Antiperspirant

The antiperspirant is also available in the same three fragrances, allowing you to use matching body wash and deodorant if that's your preference.

That gives us the six limited-edition products in the collection.

I haven't smelled any of the fragrances yet, so I'm not going to try to tell you which one is best based purely on the names.

I am particularly curious about Tampa Two Coconut. Coconut can work extremely well in men's grooming when it is fresh and restrained, but it can also become overly sweet very quickly.

More Than Just Football-Themed Packaging

There is also a charitable element behind the collaboration.

For every product sold from the Every Man Jack x Baker Mayfield Collection, Every Man Jack will donate $1 to the Baker & Emily Mayfield Foundation, up to a total of $100,000.

The foundation supports children and families through initiatives centred around education, health, wellness and community.

It's a worthwhile addition to what could otherwise have been a fairly straightforward celebrity grooming launch.

Every Man Jack and Baker Mayfield

Mayfield is currently quarterback for the Tampa Bay Buccaneers and has become closely associated with Every Man Jack.

The men's grooming brand itself has been around for more than 18 years and is particularly well established in the US, with products sold through major retailers including Target, Walmart and Amazon.

This new collection takes that relationship a step further, with Mayfield involved in a dedicated range rather than simply appearing in an advertising campaign.

It also makes sense for Every Man Jack.

Men's grooming has become increasingly crowded, particularly at the affordable end of the market, and collaborations like this give brands a way of creating something a little different without abandoning products men already understand and use.

Body wash and antiperspirant certainly aren't complicated products. The interesting part will be whether the formulas and fragrances make these worth choosing over Every Man Jack's regular range.

Where Can You Buy the Baker Mayfield x Every Man Jack Collection?

The Every Man Jack x Baker Mayfield Collection launched on September 9 and is exclusive to Target in the United States, both in stores and online.

Because this is a limited-edition collection, availability may vary between stores and as the season progresses.

If I get the opportunity to spend some time with the collection, I'll share my thoughts on the fragrances and products here on Dapper & Groomed.

Jerome